LoopPooL
We Solve What Factories Can’t
Factories make products.
Brands build stories.
We make sure the story survives the supply chain.
If you’ve ever worked with manufacturers in Asian, you know the pain:
Lost emails. Missed details. Inconsistent packaging.
A “perfect sample” that turns into a different product after mass production.
Factories focus on production.
They understand efficiency — not storytelling, presentation, or brand experience.
They deliver goods, but not the confidence that comes with a complete brand-ready product.
That’s where LoopPool steps in.
We act as your independent sourcing and distribution partner, bridging European design and Shenzhen manufacturing to make production feel like brand building again.
We solve your supply chain headaches by owning what matters most:
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Clear communication — bilingual, real-time, culture-aware.
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Design consistency — from packaging to product feel.
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Verified factories — top-tier partners we manage directly.
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Quality control — on-site inspection with accountability.
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Logistics you can trust — from factory floor to your warehouse door.
You get more than a shipment —
You get clarity, reliability, and a product that feels truly yours.
WE ARE LOOPPOOL
The Loop Pool company is a design-driven sourcing & execution partner.
A safer way for EU brands to manufacture in China, connected with verified factories, high-tech parks, law firms, and local governments, ensuring transparent offers and quality-controlled production.
Loop Pool is based in Paris, Berlin and Shenzhen.
Loop Pool partners with cutting-edge high-tech firms such as INURU OLED and innovation hubs including Talent Park Shenzhen and E-Hub, among many others.
Our Integrated Solutions
Supply · Design · Branding · Culture
We believe
BE WATER,
MY FRIEND.
Empty your mind, be formless, shapeless, like water. --- Bruce Lee

Core Members

Nesh Simonovic
Co-founder, Creative Director
Founder of Metaph Design; project advisor for Global Goals Berlin 2035; AEROPHYL design showcased at Luxembourg’s Neomag; art exhibited at St. Petersburg’s Winter Palace Museum and New York’s Guggenheim Museum.

Lijin He
Co-founder, Business Development
5+ years of international trade experience, formerly worked at the Architectural Design and Research Institute of Tsinghua University (top 3 in China), holding a master’s degree, and educated in Mainland China, Hong Kong, Paris, and the UK.

Zhengyu Xiao
Global Trade Compliance Lawyer
10 years of practice, focusing on cross-border and corporate globalization legal services. He holds qualifications as a Board Secretary (SZSE), Securities Practitioner, Fund Practitioner, and Certified Data Transaction Compliance Officer (DEXCO) of the Shenzhen Data Exchange.

Ruby Niu
Director of Sourcing, Asia
A procurement manager with 10+ years of experience, formerly with a Fortune Global 500 company and currently a Ruby Candella brand partner. She excels in Shenzhen sourcing, supplier negotiation, and delivering reliable supply solutions.

LOOPPOOL
